I think Bloom is in deeper trouble with ownership then many care to admit. Both Merloni and Spiers reported that Blooms moves at the deadline left ownership confused. It is never a good thing to leave ones boss confused.
Apparently, one of the main points of confusion is why will the club exceed the lux tax by a small amount yet not be a contender. The feeling is if one is going to suffer the consequences of exceeding the tax then the team should contend. If they are not going to contend then why exceed the lux tax. According to Merloni for one, ownership thinks this is evidence of Blooms poor planning.. This may explain why Bloom is straining to explain that he really does have plan even though it may not be apparent to anyone including his bosses.