If you’re posting on this forum on 12/30, your fandom is probably not so casual
But there are thousands of fans who turned off NESN during the Hobson and Valentine eras and went back to their productive, fulfilling lives. .
The Sox aren’t worried about appeasing fans like me; I’ll be watching. But they do want those other fans to be just a little less productive and fulfilled for 3 hours a day 162 times. And for many, the only way to get them to turn NESN back on is by winning lots and lots of games.
I do think the Sox might have to deal Betts for 2 reasons 1) easy attainment of financial goal and 2) the return is less likely to suck. Many point out this will cause the team to lose fans, but it won’t if they win. Dealing Nomar for a slightly above average SS and a bench bat 1b certainly didn’t hurt this team, despite neither player being even close to his equal. It actually can be done. But... it is worth noting most deals of a superstar don’t get much back...