To each their own, but I think going over the tax line this year was a signal that Henry is still willing to spend. Call it PR if you want.
And yes, Bloom could have gotten back under by trading JD, Eovaldi etc., but that's not the message they wanted to send. They're trying to stick to the plan of competing while rebuilding.
When the competing part fails but you're over the tax line, you look bad and maybe even stupid, there's no way around it.