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Sox using “influencers” to increase ticket sales

jacksonianmarch

By jacksonianmarch
in Boston Red Sox Talk

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Slasher9 Worcester Red Sox

Slasher9

Old-Timey Member
Posted
Posted

 

hahahaha. your such a D. why is that a "bad, bad look"??? it's good to see a MLB team embracing the younger culture. we need to be all over "influencers" to promote MLB (and in this case the Boston Red Sox).

todays challenge:

talk to any 9-12 year old. male/female/binary. i GUARANTEE you they can name a bunch of tiktok/IG/youtube "influencers". these same kids might...might...be able to name a couple MLB players.

mvp 78 GOAT

mvp 78

Community Moderator
Posted
Posted
I think it's a dumb idea, but not a bad look. The Red Sox having to go that way for marketing shows to me that there is a legitimate concern about the popularity of the Sox going forward.
notin MVP

notin

Old-Timey Member
Posted
Posted
What's the big deal?

 

You use whatever you can to market these days, inside the law of course.

 

It's not like John Henry is on Youtube with a puppy saying "Buy Red Sox tickets or I will do a Facebook Live where I drown little Happy here!! So do you want tickets or do you hate Happy?"

jung Worcester Red Sox

jung

Old-Timey Member
Posted
Posted
I think it's a dumb idea, but not a bad look. The Red Sox having to go that way for marketing shows to me that there is a legitimate concern about the popularity of the Sox going forward.

 

There is a very legitimate concern about the popularity of baseball going forward. The Sox have managed to stem the tide here in Boston through a variety of means which may just be running out of gas in the face of the shrinking popularity of MLB generally. I have no idea what MLB generally or any specific franchise will do once my generation really starts pushing up daisies in earnest. Frankly IMO what MLB thinks is worth pursuing directionally within the game itself in the form of Rob "the idiot" Manfred is not the direction they should be taking and will simply fail....IS in fact failing.

harmony FCL Red Sox

harmony

Verified Member
Posted
Posted (edited)

Red Sox marketing does not belong in the 20th century. It's a simple, prudent business decision.

 

Things could be worse. In a five-day sale announced Tuesday, the Seattle Mariners slashed some ticket prices in half for their Season Opener on March 26.

 

Reeled me in.:)

Edited by harmony
mvp 78 GOAT

mvp 78

Community Moderator
Posted
Posted
guerin austin might be too old to be considered an "influencer". does she have a younger sister?

 

NESN just hired some new gal a few weeks ago.

mvp 78 GOAT

mvp 78

Community Moderator
Posted
Posted
they get rid of that girl that said Guinea Tee on air?

 

A month later.

 

@KacieMcDonnell

Waking up after my last show at

@nesn

. 3 years went by in a blink. I did some serious professional and person growing here and I’m forever grateful! I’ll keep you all posted on the next chapter. Your messages have been so sweet! In the meantime... THANK YOU, BOSTON! I love you!

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