Growing up in Brooklyn we used the word ******' quite often. It was just another word to rag on someone like *******, prick, etc. I guess because of that I'm desensitized to it and don't think of it as a homophobic word, just another swear word. But I came to realize the word can have a vastly different meaning to others and have not uttered it in public since. Duran hopefully has learned the same thing.