It was in DS's column that Tito announced he would not be attending...exclusive interview to his fellow book writer I guess. Now whether or not that was a publicity ploy for both of them would depend of one's opinion of both of them.
I personally am not big on "now I've changed my mind" because I believe that should have been thought out before the big announcement. But I really, really hated the jersey thing. Did that show TF's opinion of the FO...yea, but also it was a symbol of the team...so doing that sucked.