The more I think about it that way, the more I am okay with the Sandoval move. He's a World Series mvp that everyone has heard of, and will sell tickets. The Panda thing is cute, and may very well help start building the next generation of fans. As fans, we shouldn't care about how they spend their money, so if they spend money in a way that is going to make them money short term and long term, why not?
On the baseball side, he is a clubhouse presence that will hopefully help with the foundation after Ortiz leaves. He's old 28 years old, has a history of solid health in the majors. If Fenway, and the improved lineup makes him a .800 hitter, it might not be so bad.
I am also dreaming of a playoff push that includes Lester and three World Series MVPs in Hamels, Ortiz, and Sandoval.