Seriously though? Its like, doesn't SOMEONE understand how PR works in his camp? Or any of these other guys for that matter?
Ever see the movie Clear and Present Danger? The President has close ties to a domestic drug lord, and Harrison Ford's advice on commenting on the issue is to give the reporters nowhere to go. If they ask if you were friends, say no we were best friends. If they ask if you were best friends say no we were life long friends.
Mea Culpa, Mea Culpa, Mea Maxima Culpa.
Or better yet, DON'T APOLOGIZE. Admit you did it, say you aren't sorry (because you probably aren't), explain yourself and where you stand on the issue, and move on.