I don't think people are giving up on this team needlessly. I think people are giving up on this team because they have watched inning after inning of horrible baseball.
Good teams score A run with the bases loaded and 1 out in extra innings. Good teams don't give up passed balls to lose games. Good teams don't have their supposed 1A ace give up 9 (NINE!) walks in a must win game.
Nobody is giving up on the Red Sox forever. However, I've largely given up on them for this year. I'm not finding it enjoyable to watch 5 hour games only to have my team fold time after time after time. The Sox have 6 positions that are absolutely incapable of hitting for power right now (C, 1B, 2B, SS, 3B, CF). They have two decent starting pitchers, one of whom is David Wells--of all people--and two decent relief pitchers, one of whom is Keith Foulke--of all people--who I call "decent" only because he has had 2 decent outings recently.
The team contended well with injuries and a depleaated pitching staff for much of the season. If the team picks it up from here on out then great, I'll cheer them on. However, I'm not going to waste my time getting baited into discussions about "who is better the Sox or Yanks" when the better team is obviously the Yankees.
I know its fun 26 to 6 to feel like other people are on board with the competition and spirit of the season, but 85% of people on this board seem like I am: tired of late nights and frustrating (and unforgivable) losses.