maybe so. loyal, lifelong Sox fans will continue to support the team. however, new fans want to root for and be associated with winning teams, teams with "stars" like Tatis, Betts, Ohtani, Acuna, etc. -not last place losers with a bunch of nobodies, has-beens and "reclamation projects" like the Sox. it seems every jersey or hat i see these days have a Dodgers, Rangers or Astros logo.