It helped that George was taking in a lot of money in gate, concessions and memorabilia. He didn't need to spend much of his own money on FAs.
I've always felt the gate receipts should be split 50-50 with the visiting team. It would give every team an incentive to be good, so fans will want to watch them in away parks, too.
I'm not sure about splitting TV money, but it seems strange that people watch two teams on TV, but only one team gets paid for it. (I know away teams televise the games, too.)