I think they knew after 2018 that serious spending limits were coming. They may have legitimately thought we could still "contend" at a good enough level for a while, even after the 2020 cluster. 2021 reaffirmed that belief. At some point, however, I think they started putting on a show, which is what I call the sham. They were saying one thing and doing another. The "full throttle" statement was but one of many misleading statements, and when they all are put together, their message did not come close to their actions. Then, all the "Sox are in on" this guy and that and always falling short and settling on the Klubers and Richards.
I think it was intentional deceptions, and many teams do this to various extremes. They may have actually believed they were in on Soto, but when you come up short so often, it just adds to the fan discontent.
When they do spend, it seems like the minimal overture needed at just the exact time a revolt is about to occur.
They lose Betts and Bogey plus others, and pretty much had to extend Devers.
After 2021, and losing so many key players, they added what kinda looked like a large and long deal for Story, but it was sort of not.
Yoshida was not large and long, either.
The natives were restless, last winter, more so after the whole Soto false hopes, and the sign Bregman to the highest Sox AAV ever, but the one year deal looks kida hollow, now.
They dump Devers as they extend other, but with no Devers, Bregman, Gio and Buhler, doesn't it seem like we have gotten nowhere since this time, last year?