And I think it also had to do with the drop in attendance across MLB.
Just wait until this season. The economy is a big question mark so those tickets will be more of a premium item that will be easier to pass on buying. If the Sox continue to be an also-ran, they aren't going to bring in more fans. There isn't going to be more "buzz" around this team considering the entire front office just got pies thrown at them on the last day of the winter meetings. Even if the Sox play wall in April, will the fans come rushing back?