They will put $ into the team. Not every sent though. They're good business men. They do want to make $. But they wouldn't have bought the team unless they thought they could do so. If the team is near the top in revenue, then I would expect them to be one of the bigger spenders in the division. If they are in the middle, expect them to be in the middle spending wise. So on and so forth.
As a fan of a franchise that had been trying to win the Championship forever, I could not be happier with this ownership group. I would actually be really upset and worried if they all the sudden left and sold the team. You should be excited this ownership group is at the helm of your team. But I can see why your a skeptic because of the last ownership group. But they where s*** in baseball as well.
The ownership knows that to generate the revenue the team will need to win. SO they will put competitive clubs on the pitch. They will give the franchise the chance to win. But in the end the players and coaching staff still have to perform. The Sox season results of gone like this so far, 2003- 1 game from the Championship series. 2004- Won the Championship. 2005- In the playoffs(I am of the belief this is really all you can honestly hope for year after year, in the playoffs and a chance to win the championship). 2006- Missed the Playoffs. 2007- Won the Championship. 2008-2009- In the playoffs. 2010- Missed the playoffs. And after going 80+ years with nothing, I am perfectly happy with this. Of course I want them to win every year. But I am reasonable enough to know that it is improbable to accomplish this.