Exactly. I think John Henry tried to be the "smartest guy in the room" yet again and wanted to turn the franchise into what the Braves have done. And it failed miserably.
He should have been looking at what the LA Dodgers have done, even if you can't match them dime for dime on spending. Yes, they're glutonous pigs, but the still do an outstanding job at scouting players, fixing players, making trades, and despite picking at the end of the first round they do a good job of drafting and developing players.
Maybe he has changed his mind, and the ghost of christmas past came to visit him and reminded him of a time when he was a better owner, and the ghost of christmas present showed him all the angst he is causing in Sox nation. The real coup de grace was the ghost of christmas future, who hopefully showed him a bankrupt team with a completely empty stadium. A direct result from his frugalness.