They seem to think lying over and over again to their customers will never catch up to them. So far, it seems to have worked.
"Full throttle"
"Buyers"
Once again, we're back to thinking of 2026 and beyond based on a fuzzy hope, we will swing the pendulum far enough to the hear and now to be serious contender. The thing is, we don't have to spend over the tax line or empty the farm. A healthy balance can be maintained, while we win, now.
We just keep choosing to put it off another year, while we stockpile 18 OF'er & DH types. (Hyperbole alert.)