An extra 2,000 seats per game is pretty significant for a team with an operating income of $19 million. You also have to consider increased local television revenue, merchandise sales, the ability to increase ticket prices, playoff tickets, etc.. The Celtics have doubled in value over the last 10 years. Would Grousbeck gamble on a short-term loss for the potential larger gains of a contender? Maybe he dumps Pierce, Garnett, Rondo, and Terry and cuts enough payroll to remain profitable, but that raises another issue.
What is the impact of a rebuild on ticket prices? I think it rests on how bad the Celtics would be next year. Would you release Pierce and trade Rondo? What would a starting lineup look like without them? Bledsoe, Bradley, Green, Sullinger, Jordan? That assumes that the Celtics won't add anybody via trade, the draft, or free agency. What would your starting lineup look like in 2013-2014?