I think that that pizzazz thing is very important to a vast majority of fans. Winning of course will help to bring in the old faithful but if John Henry ever wants to fill those seats again, he better hope that some of these guys in addition to Chris Sale who is legit right now do become stars. I don't think that winning is enough to fill that ballpark. My guess is that the average fan and family goes to the game to see those stars play just as much as anything else. the gm, the advanced metrics, etc. probably matter very little to most people. those things likely rank right up there beside the costs of hotdogs, peanuts, ice cream, beer, and on and on .