Doesn't Caple hates the Yankees? Apparently he's not too fond of the "rivalry" (RIP), either.
But I do think Sox-Yanks, Yanks-Sox, however you put it, is beaten with a stick too much. Probably most fans in the Midwest care more about Cards-Cubs, and on the West Coast it's Dodgers-Giants. And yes, I can understand that last year was special, but it was a tad too overexposed, maybe even exploited, but I wouldn't go that far. And there probably is a trillian volumes on the Yankees, but it was "spread out" over a couple decades, so it's not exactly the same.