I agree. Unless his plan is to get the payroll so low he makes his money with revenue sharing, it doesn't make sense.
In Chicago, for years the Blackhawks were owned by alcohol distributor Bill Wirtz, who decided to forego any TV deals for his team to force fans to attend games and purchase massively overpriced beverages, figuring that would be more lucrative. Instead it plunged the Blackhawks deep into irrelevancy.
It was always a stupid plan. TV deals themselves can generate more money that beer sales. And by allowing the team to be broadcast, it stimulates greater interest. But by not being on TV, attendance plummeted to record lows and there was no one there to purchase all that booze.
After Bill Wirtz died, his son took over and got the team back on TV. A couple extremely solid drafts later and the Hawks were the talk of Chicago winter sports and even went on to win the Stanley Cup 3 times. And more important to the Wirtz family, the team became a viable source of wealth again. Fans bought tickets. And once they bought tickets, they did purchase that booze.
Fans want winning teams. Nothing excites especially the casual fan more...