Here's the way I see it.
All the projection systems that I have looked at (Davenport, PECOTA, and Fangraphs) have the Sox winning (or tied w/ TB) the division. Now I realize that projections don't really mean much, but ON PAPER, the Sox have the best team in the AL EAST. They are a contender.
Of course anything can happen, and they still have to play the games, but isn't the goal of the GM during the offseason to assemble a good team on paper? Our FO has done that.