Fair enough point that the casual fan makes up the vast majority of ticket sales, but the casual fan does not usually understand what it takes to put a winning team together for the current year without sacrificing the future. Not that I'm saying I know everything there is to know - far from it. But personally, I thought Theo's 2010 was fine. The problem is, most fans are looking for the "sexy" players, and as far as offense is concerned, they're looking for homeruns and RBIs. Those are the types of players that will put fans in the seats, but are they the types of players that are going to win games?
FTR, as a fan, I'm happy to have Sandoval on the team. Given the choice, however, I'd have taken Headley over Sandoval. Sandoval is splashier, but Headley provides the better value.
As far as the Crawford signing goes, Theo may have pulled the trigger, but that move has Lucchino's influence written all over it. Making the big splash. IMO, when Lucchino sticks his nose where he shouldn't, things go very wrong.