Bloom is in an interesting spot ... he knows that this team is not a Dodger/Braves/Astros level inner circle contender. But he also knows that in baseball of all sports, being an inner circle contender on paper is not particularly important. If you get in the tournament, you can win it. We've seen too many examples of that. The Sox are not in a position to trade top prospects for a rental.
So far the moves make sense - try to add bullpen help and maybe bet on Story's return to SS to aid the run prevention. Another 2B would be nice but cost matters. Jonathan India has not been good - but if that is a buy and retain low opportunity, you do have to look at it. His defense is bad, but that (tee hee) doesn't hurt the Sox team defense overall.