What sucks when the sox aren't competitive is that they become pretty much unwatchable. You don't have to win a world series every year and it's okay to miss the playoffs sometimes if you remain a competitive team until the end of septemeber. When they remain competitive until the end of the season, they are watchable the whole season. Of course we would be bummed if they didn't make the playoffs and still be mad at the front office, but at least we would have 6 months of decent baseball to watch. This, like last year, is a damn joke.