In all honesty, this makes no sense. The best way to help sell your brand is to win games, which Drew helps the Sox do, stay out of controversy, which Drew helps the Sox do. How much a player makes really has no impact on how people see the brand as a whole. I think you're alone in this one.
Do you know Drew personally? You're making an assesment based on what you see on t.v. You can't judge his "passion" for the game because he doesn't show "emotion", that's stretching to the point of breaking.
Ok, you don't like Drew. Moving on. Who would you rather have in RF?
Don't doubt it.
He's one of the best defensive RF's in the game, and was one of the most productive offensive OF's in the game in both 2008 and 2009. The stats back that statement up. The only knock on Drew is his inability to stay on the field consistently, but when he's playing, he's upper-tier talent. Don't know how you can contend against that.