You had a good run, but your GM and team president got away from what made them win 2 titles in 4 yrs. The 2004 title was a purchased title, but you purchased it with smart money (Manny was smart money) and with minor league talent (for Pedro and Schilling). But 2007 was the model that the team was supposed to stick to. Young talent coming up with shrewd signings and the occasional big signing (JD Drew). By 2012, you have DiceK, Lackey, Crawford, Gonzalez, Jenks, etc all in for more than almost the entire team sans Manny was making in that time.
You need to get back to your base. The PR from signing one humongous contract goes right out the window if that player comes in and sucks. The sox were never really built to out-price the Yankees, and in order to fix this, you will have to go above and beyond where the Yankees are in terms of payroll, which just isnt feasible with the new rules going into play next yr. So, you have to get back to basics. Here are a few ways to do so.
1. The Beckett situation. When on, he is one of the best pitchers in baseball. That is fact. When off, he is a prickly prima donna who throws BP. He seems to always overextend himself one yr and then recoil the next. This is the recoil yr. In order to rebuild properly, you must get value for your players, giving guys away on the cheap will only hurt you in the long run. You may get an initial boost in chemistry with him gone, but the overall loss of talent will hurt. Plus, who do you replace him with? If I were V, I'd discipline him with a suspension and then get him out there and leave him alone. If he can run off 5-6 starts where he looks like Beckett again, see if you can get someone to take him for even value.
2. Youkilis- if the goal is to "blow it up" then you must start Youk at third the next few weeks. Push WMB into LF or the minors or whatever. You build up his value and if he can hit, you deal him away for something tangible instead of a salary dump. A .900OPS hitter is worth something, even if he proves to be that for a 4-6 weeks stretch instead of the whole yr
3. Crawford, Lackey, AdGon- these contracts are unmoveable. I'd do what it takes to get Crawford completely, 100% healthy for 2013. If he rushes back, he will injure something else and potentially be recovering from another surgery (elbow maybe) come 2013. Lackey might get some value back next yr if he shows renewed velocity and location after his UCL is repaired. If he doesnt and continues on in pinata mode, you wont have much choice but to keep him around. AdGon also needs to be kept. You have many yrs left with him, you might as well see what he can do
4. Papi- a rebuilding team does not need a 36 yr old DH. Also, at $14.5 mil, he is too risky once again to accept arb and get another big raise. Might be time to move him while his stock is high. Who gives a s*** who he moves on to. You wont get a prime prospect since, like I said, he is a 36 yr old DH, but he might fetch you some B level prospects who could fill out the back of your rotation or even blossom into a starting position player. You know he cannot do this for too much longer, might as well cash in on it now while the sox are wasting his production
5. Lester- he has been mediocre for 18 starts now. He still has the stuff, but has lost the command. You must keep him. If he figures it out and your team sinks to new lows, he will end up getting a MASSIVE haul of prospects in a deal. Or he could headline a rebuilt rotation
6. Buchholz- he needs to go to AAA. You are invested in him long term and something isnt right with him. He seems to have a followers mentality and without strong will, it is hard to come through in times of strife. It might be better for him to go to a low pressure environment for a little while, dominate and get his confidence back. He also needs to do a little more arm strengthening OR change his philosophy. His method of pitching doesnt work at 90mph, it worked very well at 95.
7. Pedroia- the heart and soul of a bruised team. He could probably fetch you the most, but whenever you rebuild, you need to rebuild around SOMETHING. And he and AdGon would be the rocks in the linep you build around.
8. Philosophy- Theo got away from the philosophy that worked so well in prior seasons when he signed Lackey, Crawford and AdGon after the deal. He preached roster flexibility, farm system and low cost signings. When he spent, he didnt spend in a way that killed the team (JD Drew comes to mind) should the player fail. He was willing to deal malcontents to make a point (Manny and Garciaparra). After winning 2 here, he took what he thought was the safe route with "can't miss" players who tied up all the resources. Now, with the new cap rules, he hamstrung the team that fell apart like a house of cards due to inefficiency and injury. The way to get back there is to do what he did early on. Signing a guy like Ross will do that for you, but they need to get even further back to their roots. Sign some high OBP guys off the FA market, even if they dont have power or average or whatever. Where are the Bellhorn's, the Mueller's, the Millar's, etc? You need to start discovering them again, guys who arent cornerstones, but fit expertly around a solid middle of the order. You have AdGon, you have a developing power guy in WMB and you have a 1 time MVP in Pedroia. You also have a guy like Ellsbury who will eventually come back and should be able to hit enough to move down in the order into a power slot. The other thing Theo did early on was expertly manuever the farm system. The sox never seemed to have the #1 farm system, but he found a way to bring up 1 prospect per yr who turned into gold. Youkilis, Pedroia, Lester, Buchholz, Bard, etc. Every yr there was one prospect that made it big. You havent seen that lately. You have Bard out of place, Doubront who doesnt look like a prime time player and other cups of coffee who havent panned out. There needs to be more emphasis on the later rounds of the draft as well. The sox seem content to make the big splashes, but the back of their top 10 round players and beyond have been barren sans Jacobs. They need to make every pick count and rebuild a farm system studded with the occasional solid prospect and filled in with s***.
Overall, the sox changed philosophy and it has started to unravel. The fix is to not actually make the big headline moves. But to turn the little, shrewd moves into headline players by good scouting and development.