Do you think that the Red Sox would be so stupid as to lump ticket purchasers in with the millions who watch TV? I doubt it. I purchased between $4,000 to $5,000 in regular season tickets last year. Are there millions of me? In 2008, total gate receipts were $176 million. Mathematically, there couldn't be more than $40,000 fans who spend more than me. The actual number is probably much closer to 10,000 fans. If I walk away, sure they don't miss me, but if a thousand fans (a modest number) like me walk away thats $4 million. There aren't enough of you once a year fans to close that gap. If 10,000 were to walk away, that would be a financial disaster of a loss of $40 million in revenue. My point is that losing interest in relatively small numbers of ticket buying fans can have a major financial impact.