I think the FO went to Plan B too fast. Bay could have been landed by the Sox for probably very little more than they originally offered, but they lost the payroll flexibility by signing Cameron. I don't know why they rushed to sign Cameron. Were other teams knocking on his door? Holliday could also have been an option if Cameron hadn't been signed, because the market for Holliday is proving to be a bit soft. Substituting Cameron and Kotchman for Bay and Lowell is a big net loss offensively which will widen the gap with the Yankees despite the Lackey acquisition. I think the Sox are done making moves. Their off season plan and budget included only one big ticket long term acquisition. They told Bay to make a decision, because they were about to go in a different direction and then they announced the Lackey acquisition. They were going to add a big pitcher or a big bat, but not both. That's not a good formula for catching the Yankees.
Did you see the "Kotchman Friendly" article in the Herald. That article is such a transparent plant by the FO. They are trying to pump up his popularity, because he is going to be the Opening Day first baseman in my opinion. There was absolutely no reason to write an article about this guy at this time, except that it was prompted by the FO. This, plus Tito's official declaration of love for the guy means they are selling him to the fan base as the 2010 first baseman.
http://www.bostonherald.com/sports/baseball/red_sox/view/20091229red_sox_casey_kotchman_on_claus_nice_list/
Make no mistake about it. The Sox got worse despite the Lackey acquisition. In order to compete with the Yankees, they are going to need to stay healthy while the Yankees suffer a few key injuries, and they will need a big year from Big Papi-- and everyone is writing his obituary. There will be no acquisition of Adrian Gonzalez. Hoyer doesn't want his first major move to be trading the team's young super star to his old boss. He'll want a king's ransom for that. Theo doesn't want to sacrifice the future for a single trade. That's understandable, but they don't want to preserve the future and purchase the present either. Kotchman and Cameron are not the short term answer to making a championship run even with the acquisition of Lackey.