I really thought that they would make some bold player moves after the collapse. It was my belief that they needed to turn things around in a big way to snap the fans and the clubhouse out of the shell shocked state they were in at the end of 2011. They needed to play well out of the gate to keep the press from dredging up last season. I was very surprised that they did not. After 2006, they went on a shopping spree, and turned things around. After 2003, they added Schill and Foulkes. Yet this past off season they did nothing. I guess it was because of the reckless disregard for payroll that Theo had. People said that the collapse couldn't happen again and that we added by subtracting Wakefield and Lackey. I warned that it could happen again. It happened two years in a row to the Mets (2007 and 2008), because they made no changes. I would not have been surprised if the 2012 Sox spiraled in September again. In a way, I prefer this horrible season to that gut-wrenching ending. I had a sickening headache every day in September starting a 5 O'Clock that got worse as the night went on. They didn't make any changes and the results have been as bad as they could be. Who could envision fighting for last place?
They were in denial about what had to be done after 2011, and I firmly believe that this 2012 on the heels of the collapse has damaged their franchise. They will see revenue drop next season. Anyone buying or selling tickets on Stub hub can tell you that demand for their tickets has evaporated. They will be hit in the pocket books next season unless they make some bold personnel moves to generate enough excitement to get people to pay inflated prices in this bad economy. If they look at their ticket sales for this season and expect it to continue, they are making a serious mistake. Demand dried up after April. By that point they had sold most of the tickets, especially the high priced tickets. If they remain clueless like they did last season, they will really feel the financial hit.