No one said anything close to this.^ I was talking about fan interest, not the team's 2013 chances.
Nothing is better at generating interest in the Red Sox than beatng the Yankees, and it is equally demoralizing to lose to them. Fans are already demoralized after last season and the prior September collapse. Only winning will get the fans interest back. A fast start, especially against the Yankees, would get the fans pumped.
BTW, whether they start fast or slow, this team's chances at the playoffs are not good. If they start fast, they might get back some fan interest until they eventually fall out of the race.