Werth vs. Crawford. I think the Sox will ultimately end up with Werth.
Here's how I think of it:
--Both are very good players in very different ways
--I am more excited about Crawford
--Most people are more excited about Crawford
--Crawford will cost more. Probably a lot more.
--Crawford's contract will last longer.
--Werth is probably more affordable
--Even though Werth is older and less 'flashy' than Crawford, he's still a very good fielder and a dangerous bat.
--Werth's skill set ages better and probably represents less risk
--Crawford represents "going big", Werth represents strengthening the core of the team.
I would be immediately happier with Crawford, think they will go for Werth, and expect that it might mean "going big" in another area.
In terms of their production the past 4 seasons, I see a few things:
2007-2010:
Crawford: 562 G, 2392 PA
Werth: 543 G, 2086 PA
TOTAL WAR (which includes defense)
Crawford: 14.4
Werth: 15.4
WAR per-162
Crawford: 4.4
Werth: 5.3
TOTAL STATS
Crawford | .303/.351/.457/.807 | 115 OPS+
Werth | .282/.380/.506/.885 | 131 OPS+
Honestly, it's a pretty close call.
Crawford outdoes Werth in SB and in Total Bases, and is probably better defensively.
Werth outdoes Crawford in overall power and plate discipline (.380 OBP) and is a good defensive player. Werth also strikes out more and has a lower AVG (which explains the difference in TB ).
In other words, Crawford goes up looking to swing and it is reflected in his higher AVG and lower OBP.
From a statistical point of view, I think Werth is the more valuable player. Add in the fact that he's going to be cheaper, is fine on both sides of the ball, and his game isn't as dependent on speed, and he's probably the Red Sox guy.
As much as I love Crawford I'm also terrified of an older, injured version of the same player costing $20m per year for 6 years. I think poorly of teams that get themselves in those situations and would think poorly of the Sox for doing that too.
With regards to Crawford being the more exciting and revenue creating player, I think what the Sox need is to win, and they need to win convincingly. If they put out a team that was on pace to win 100+ then they would be must-see baseball, whether Werth or Crawford are out there. If they are consistently dominant, people will be interested and tune in.
Overall, I think they need to 1) get one of the two OFs, 2) make a significant trade, and 3) still plan on signing Adrian Gonzalez next year when he's a FA or at the deadline if the prospects match. That would be a young exciting and good team. I think the current team is primed for that scenario to happen if they play their cards right.
Knowing this FO, that three-part approach seems more likely if they sign Werth rather than Crawford.