Here it is from Cable 360.net:
By Shirley Brady
At 8:30pm ET In Demand Networks and Major League Baseball announced that an agreement for continued carriage of the MLB Extra Innings subscription package on cable. The seven-year deal includes distribution of the MLB's Baseball Channel, which the league announced tonight will launch in Jan. 2009. Terms of the agreement were not announced.
Robert Jacobson, president and CEO of In Demand Networks, a consortium owned by cable operators Comcast, Cox Communications and Time Warner Cable—said in a statement this evening: "We couldn’t be happier that we have reached an agreement with Major League Baseball and are able to make these games available to baseball fans as we have for the past five years."
Comcast, Cox and Time Warner Cable now offer the Extra Innings out-of-market games package for this season. In Demand will immediately able to offer the package to its other cable operator affiliates, which includes Cablevision, Charter Communications, Mediacom Communications and Insight Communications. In order to offer Extra Innings, other cable operators must also agree to launch the Baseball Channel.
In order for cable's deal to be done MLB announced this week that DirecTV had to approve. In order for cable to agree to a deal, In Demand had been seeking an ownership stake in the startup network comparable to the 20% stake that MLB had granted DirecTV as part of its reported $700 million, seven-year Extra Innings contract.
According to a statement this evening from DirecTV presidnent and CEO Chase Carey, the satellite TV provider maintains "a leadership equity position" in the channel that exceeds cable's cut of the channel.
"We are extremely pleased with our revised agreement," said Carey. "It recognizes DirecTV's role in this process by providing us unique financial benefits in Extra Innings, a leadership equity position in the MLB Channel, an ability to develop expanded features available only to DirecTV customers as well as exclusivity of MLB Extra Innings against satellite and other key cable competitors.”
MLB's channel will launch in 40 million homes, which MLB president and COO Bob DuPuy said accomplished the league's goal in expanding talks with cable this week and dropping the earlier deadline.
"Our chief goal throughout the process was to ensure that fans would have access to as many baseball games and as much baseball coverage as possible," said DuPuy.
"With this agreement, the MLB Channel will launch with an unprecedented platform," he added. "We are pleased with the launch of the MLB Channel to so many homes coupled with our agreement to extend the distribution of MLB Extra Innings with In Demand."
As Jacobson told Cable360, the Extra Innings negotiations were "unique ... in that for the first time a league expressly tied carriage of a yet-to-be-launched channel to continued carriage of a package."
DirecTV's deal for Extra Innings and ownership in the channel—a proposed exclusive that was challenged in a congressional hearing chaired by Sen. John Kerry—involved "equity that’s potentially going to be worth hundreds of millions of dollars," Jacobson added.
Not mentioned in the announcement: EchoStar, the other incumbent distributor of Extra Innings, whose president and vice chairman Carl Vogel testified at the House Commerce committee inquiry last month.