The owners are in a position to take the long view over the entire period of the CBA, where the players begin to hurt when their pay checks are not forthcoming. I doubt if the season begins on time with more of a May or June start after a protracted dispute period.
The top end players are doing incredibly well financially these days, its the new and marginal players that should be looking for concessions. Boosting the minimum salaries, finding ways around holding ready players back to delay arbitration eligibility are two things the union should pursue. Usually, when you bargain for something, you should be willing to cede some other point. The question will be how flexible will each side be in the negotiations.
Some on the site are blatantly anti-owner, but both sides are capable of helping to settle this for the good of the fans and the sport.