Which had fans watching every AB, which had networks cutting into programing to see the next McGwire/Sosa AB.
Remember, at the time we as fans at least in general were not aware with certainty that McGwire and Sosa were juicing. They were both big guys hitting the ball out and though it took some degree of denial to put the juicing issue aside like that, many baseball fans were willing to go there because MLB was really in trouble for at least the second time in my lifetime because of the strike year. In that era, losing MLB, a real possibility was more of an issue. The general feeling was "you jerkoff millionaires and billionaires cannot even give me a full season of baseball, cannot even crown a champion and you expect me to just saunter back into your ballparks??????? f*** YOU and the horses you rode in on MLB.
Fans were little interested in the fact that the owners were stupidly getting caught colluding in the late 1980's which ultimately led to the labor unrest and strike in the 90's. You collude to corrupt a contract as a bunch of franchisers and your ass is hung out in the breeze. You have to be dumb as a tree stump to try to get away with that. But fans did not care. They hated the whole miserable bunch, owners and players and blamed everybody. More distain for the owners but I don't really think it mattered. If the fans could have gotten away with it, they would have drawn and quartered the owners and tarred and feathered the players.
Whether we now think it was interesting or compelling, Mcgwire/Sosa brought the fans back without question.