In my experience, these tools, methods etc. are usually pretty costly. Consultants need to be engaged to train personnel etc. IMO, the money expended on these budget items would be better spent to poach other organizations' top scouts. These flavor of the day MBA ideas end up being copycat-ed by the competition so any edge is very, very short-lived. Businesses should invest in their most basic fundamentals. Never mind providing the scout with state of the art software. Get the best scouts. That's the way to go. That is the out of the box thinking. I have heard "out of the box" thinking preached for years, and then everyone does the same thing as the competition. This "neuroscouting' will be new and innovative for a very short period. No one is advocating that teams just go with an "eye test". In today's high tech world, there are people in nursing homes with cell phones and the internet. Technology is part of our world. What I am advocating is that human talent is more of a lasting advantage than any technological or analytical break through. Let the others waste their money on the trial and error of most of that. You can use it after it has been vetted and established. Some people would think that this is not forward-thinking. I disagree. If you get the best possible human talent at all levels of your organization, they will be able to better differentiate which break throughs are game changers and true advancements as opposed to passing fads. Let others invent the light bulb. I'd rather have the best organization for manufacturing it after it is invented. But that's just me... someone who has very successfully survived in business and seen many many of these things come and go.