The markets do matter though, and that's 100% why this is being made an issue. Although Garnett did do the same things in Minnesota, only the hardcore basketball fan would know that, the lay person goes by what the media shows them. Right now, the media is all over the Celtics, the media was never all over Minnesota. People are seeing Garnett more than ever now, and heavier criticism should be expected.
If you don't like it, honestly, man up and ignore it I guess would be the best thing. I like hearing stuff like this because you get to hear both sides of the ball.