Where did I say Moreland's August is a "fluke"? The guy is streaky. Expecting him to slump soon is not that hard to imagine.
I think I am pretty consistent in my criteria for judging players. I look at their most recent 2-3 year sample size mostly and may adjust for injury or rookie seasons. I also take into account L-R splits and recent trends but not as much as larger sample sizes.
Often times, I will use a small sample size, and always try to remember to make sure I say it is a small sample size, when someone says something like, "We should bench Young," based on going 0 for 4 in one game, but he's gone .900+ in the previous 2-3 weeks. Saying that does not mean I highly value a 3 week sample size. The point is made to show the absurdity of some knee-jerk posters.
I guess it looks like "cherry-picking", and I often try to show a "balancing" stat (sometimes in an equally small sample size or just slightly larger) to someone trying to make a good or bad point about a player. I do tend to play devil's advocate at times- probably to a fault.
I do believe in "hot hands", but it does not rule all my decisions. Maybe that makes me inconsistent or hypocritical to some, but I really do try to be consistent with my value criteria methodology. I just don't have much faith in Moreland, offensively. I know that sometimes when I rant about him still batting 4th, he goes 2 for 4 with a couple RBIs. I never pretend to be smarter than JF or DD, but that doesn't mean I'm ever going to stop giving my opinions.