The best pitcher I have ever seen pitch, Pedro Martinez, never had a no-no, but he did retire the first 27 batters in a game before allowing a double in the 10th inning to lose the perfect game.
I remember Matt Young's no-no in 1992. One of only 4 no-no's where the pitcher lost the game. Matt walked 7, and some stolen bases, errors and fielder's choices led to 2 runs.