Need/Deserve... six of one-half dozen...
If you look at the entertainment industry, and this is what baseball is, people pay big money to watch top talent.
The middle men have always tried to gouge out as big of a chunk as possible, and many an entertainer has been left broke by cheating agents and "handlers." Many have gone broke by their own undoings- drugs, women, cars, rampant unchecked spending, and many managers, venue owners and business owners have made big money off the best talent around.
Baseball should not be viewed in much of a different view, even though it is different in many ways. I get the "risk" owners take, but when's the last time even a half-witted owner lost money in baseball? It's hard to track all the money they make, because much is secret, but we do see what the pay for the team and what they get when they sell it, and nobody can convince me these guys aren't making way more than the players are making, and people come to see the players not the owners.
I pay to see the Rolling Stones in concert. I know the middle men gobble up much of the ticket costs. Hell, the damn "service fees," alone are a joke, but the Stones make a ton of money, and they DESERVE it!
So do MLB baseball players. Nobody will pay big money and cable bills to watch Paw Sox level talent... at least not at the level we see in the bigs.