The Red Sox drew 210,000 fewer persons in2013 from 2012. Their average game attendance was 2600 fewer fans per game in 2013 than in 2012. In fact they drew more than 3,000,000 fans in 2012. They have not drawn that many since despite winning in 2013 and 2018. While there are many factors which affect total attendance, I think the data strongly suggests that once a club alienates its fan base it can be exceedingly difficult to win back fans that are lost. I believe this is a legitimate fear that probably affects Henry and Werner's thinking.