Here is another point of view which is a bit more authoratative.
Although the network still announces the goal of providing an "empowering opportunity for every contributor hoping to establish his or her voice" in the sports blogosphere, [19] Bleacher Report addressed the concerns of its critics by making substantive reforms to its editorial and personnel policies beginning in 2010. These reforms were aimed chiefly at the mechanics of B/R's Writer Program, with an emphasis on enhancing quality and credibility by…
Initiating a formal application process for all prospective writers, wherein only the top 20 percent of candidates earn the right to publish on the site[20][21]
Introducing comprehensive training resources for new and veteran writers, including the "B/R U" new-media training program[22]
Establishing a paid team of high-profile Lead Writers to headline the network's sport-specific writer communities[23]
These reforms, along with the continued growth of B/R's audience, prompted Forbes.com to single out Bleacher Report as a company "doing it right" in August 2011.[24] B/R was also named one of Time Magazine's "50 Best Websites of 2011,"[25] and was picked by Adweek readers as 2011's "Best Sports Media Brand."[