I think this is pretty much all it is. Generate hype about a book on baseball. Most people think baseball is boring, due to not understanding the game. Try to play the book up as a big "expose" on the Red Sox and generate interest/sales. I seriously do not think someone like Tito wants to appear to be a rat that sings about all the bad that an organization has. It makes him look bad, and no owner would want that to be a part of their team. To me the book will be much ado about nothing.