I think we had this thread before. I grew up in Topsfield, Massachusetts, and it was just part of the culture. In the early 1960s, the team was bad, but we lived Red Sox baseball. No matter whose house you were in, the game would be on the radio. Our elementary school always scheduled a fieldtrip to a game.
The Partriots and Bruins were pretty bad when I was a kid. The Celtics were the class of the NBA, but they just bridged the time between baseball seasons.
Loving the Sox in the early 1960s was a blind love until 1967. That season was magical and made being a faithful fan all that much sweeter. Yaz, Conigliaro, Petrocelli, Reggie Smith, Scott, Foy, Harrelson, Elston Howard, Lonborg, Santiago, Bell, Brett, and others were names everyone knew.
Being anything other than a Red Sox fan never seemed to be an option. It just happened.