In all fairness, it's hard not to be a bust for the investment that we put on Dice-K. If we paid Beckett that much (ie The AAV plus the 50+ million just to talk with him) then he wouldn't be worth it either. I wouldn't be complaining if we just paid him the AAV of the deal, as I think the auction/posting system in Japan is retarded, but that's probably just me. On that note, maybe we should hire the Japanese for marketing to overhype our products.