Now, some astute readers might wonder WELL WHAT ABOUT NESN RATINGS?
http://www.weei.com/blogs/alex-reimer/red-sox-ratings-nesn-are-down-20-percent-season
Though ratings were up last season (2016), the team still failed to consistently win the front page on its way to a 96-win finish. On the night of Sept. 15, for example, when Hanley Ramirez hit a walk-off home run against the Yankees –– a win that Dan Shaughnessy called “one of the greatest regular-season victories of all-time" –– more viewers were tuned into the Jets-Bills matchup on Thursday Night Football.
Ratings have been trending downward for nearly the last decade. From 2004-2009, the Red Sox finished No. 1 among all local markets in TV ratings. They haven't placed higher than No. 3 among all local markets since, and have been out of the top five since 2013.
If the Red Sox continue to win, more people will probably watch. But this period of seeming apathy might be the new normal.
Even though the Sox are one of the best teams in baseball, the product on air is still reaching fewer and fewer eyeballs. Darvish isn't going to increase viewership.
Now, it's not much of a surprise that a Sox game towards the end of an overly long season would have less viewers than an NFL game at the start of its season. However, the Yankees and Red Sox rivalry is supposed to be one of the greatest rivalries in sports. This was Papi's retirement tour with strong home attendance. If that game can't beat out a s***** Jets/Bills game shown on the NFL Network only, it says a lot about the state of baseball both in Boston and elsewhere.