It's not the pink hats they should worry about. When a fan of over 40 years who has traveled around the country to support the team, including 7 straight years of Spring Training, is not excited about the upcoming season, they have a problem. The diehards like me pony up their dough early on. Their financial guys like that. It projects to having a good season financially. IMO, the Sox will seek to make a big acquisition before tickets go on sale in December.
Fenway, as we know, is a small ballpark with the highest ticket prices in baseball. For those of you who think the gate receipts aren't the lifeblood of the franchise, you are just kidding yourselves. The owners want those fannies in the seats.
Edit: A lot of people here are already making excuses for anticipated failure. Some are even trying to paint it as not being a failure. I don't think the FO will fail. I don't think we will see a lineup of:
Youk -1B
Pedroia- 2B
Scutaro- SS
Lowrie- 3B
Salty-C
Kalish/Cameron -OF
Drew- OF
Ellsbury- OF
Ortiz- DH
That would be a failure. There is no other way to paint it or spin it. However, I don't think the FO will field that lineup.