Tough to translate, but I think it's that end of the season timing might not be better. I tend to agree with that. With the games in March, the players are rested and it doesn't cut into their normal off-time. Plus, with the quality of play being as good as it has been, it is a great primer for opening day.
If the games are in November there are a few potential problems. First, I think less players would be willing to cut into their down-time. Second, a 162 game season is a grind, and while their skills are sharp, they are worn down by the end of October. Last, I think it markets better during ST.