I think the problem is that now, up 3-0, I am too confident in this team. None of the games have really been exciting, in fact they've been downright sloppy. No close games, no ortiz game winning hits. The ALCS was the true world series of this year, and it really has taken away from the real one.
Don't get me wrong, i'd still (and I will still be) overjoyed when they win, but I dont think it will hit me until I see 6 million screaming people in Boston at the parade.