I would not say it couldn't have happened that way, but I see it going more like this:
July discussions: top brass, Bloom and probably Cora discuss all options, including a firesale of 1 year players, only. When they speak about this option, Bloom seems more willing to go this route than Kenndey, JH and probably everyone else. When they speak of going all out, nobody takes the driver's seat. They settle on not doing anything to harm the future. Then, they look for ways to make the fans think they are not giving up, while trying to improve the future as much as they can, and I think that's what they agreed to and then actually pulled off.
I do think, if it was totally up to Bloom, he'd have traded any and almost all FAs-to-be, he did not want to try and extend (like Kike.)
It's just my opinion, and this should not be viewed as just the Ray's Way. It's what any team should do when the odds are as low as they were at the end of July for the Sox.