It's hard to hate the yankees when they aren't really winning. Plus with Rivera ending his career and how easy it is to go "aww" when you see the enter sandman tributes etc. etc. etc. The Rays have a s***** attitude, especially when it comes to the sox.. Remember Luke Scott and the things he said a couple years ago? They're an easy team to hate, because they think they're better than big market teams just because they aren't a big market team. To them big market teams like the Red Sox are evil because they can afford a payroll and have real fans.